Matthew Williamson for H&M Collection

11/25/2008 09:18:00 AM Posted by Christina

So next on the list for a diffusion line with H&M is Matthew Williamson.
I am thrilled that my creations for H&M will be accessible to and hopefully enjoyed by so many people around the world.

The line will hit stores starting April 23rd and will be the designer's first indulgence into menswear.

Diffusion lines are really becoming the rule of thumb in fashion. I like that even top designers are willing to extend their designs to those who love them, but can't afford them. Fashion can make the world a better place...

If you aren't familiar with Matthew Williamson, he is a UK designer who made his debut in 1997 and launched his first collection at NY Fashion Week in 2002. Read his bio here.
Here's a taste of what we have to look forward to next spring...
Matthew Williamson Spring '09 RTW

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“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” -Coco Chanel //Versatility equates fashion and style with knowledge about how to embrace a trend and make it your own. Purple Glamour offers advice on how to develop one's personal style through what to wear from a shopping day to a night out on the town, current trends, frequent fashion news updates and the best of street style.