Matthew Williamson for H&M is Just Like Heaven.

3/30/2009 06:07:00 PM Posted by Christina

With all of the capsule collections blooming lately, this collaboration is by far one of the most brilliant.

If you didn't already know, Matthew Williamson has teamed up with H&M to launch a spring collection on April 23rd. Over 200 H&M stores will carry the line, bursting with Williamson's vibrant signature colors and breathtaking designs.

“I wanted to create a strong urban collection fused with the brand’s signature symbols and shapes. It’s been fascinating to search back through my archives to isolate the most iconic pieces, then rework them for H&M. Colour is one of the defining aspects of my signature style, I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse and emerald. The spirit of the collection is both covetable and precious" says the illustrious designer.

I must say, from the looks of it, this is more exciting than Alexander McQueen's fusion with Target. I will have to take a special trip to the nearest H&M (which is probably Atlanta) to add these fabulous pieces to my wardrobe. What I adore most about this particular collabo, is that although the pieces are much less pricey than his couture line, they still reign true to all that is the Matthew Williamson label. Here is a sneek peak of the much anticipated collection...






Bravo.

View his ready-to-wear collection and bio information here.

1 glam rants:

  1. miss halimah. said...

    love the electric blue suit!

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“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” -Coco Chanel //Versatility equates fashion and style with knowledge about how to embrace a trend and make it your own. Purple Glamour offers advice on how to develop one's personal style through what to wear from a shopping day to a night out on the town, current trends, frequent fashion news updates and the best of street style.