Vera Wang for David's Bridal

Pleas excuse me--I'm still coming off my wedding high (hubby and I just got our full-length wedding dvd back and watched it twice last night!) David's Bridal has not been on the top of the list of wedding dress retailers lately. I know when I was shopping for a dress, that was the last place on my mind. However, next year, Vera Wang, the premier wedding dress designer, is partnering with David's Bridal to create a bridal dress line. The collection will be comprised of dresses ranging from $600-$1500. Although I am normally a little skeptical about collaborations between top designers and mainstream retailers (ie. Designer Collaborations for Target) I think this one will pan out great. I can't wait to see the collection, which will soon thereafter produce bridesmaid and children's wedding attire line.

I think it is a great idea for both parties--David's Bridal can possibly change the minds and hearts of brides to be, and Vera Wang can reach out to a new demographic who may not have been able to afford an original designer gown. It's brilliant.


Have you checked out Trend Alert yet? : )

Purple Labels: Bridal Fab, Designers, Vera Wang