Rodarte is Next in Line for Target

8/05/2009 11:32:00 AM Posted by Christina

WWD reports today that Rodarte is the label set to collaborate with Target.

I am extremely excited about this collaboration!

The CFDA award recipients have had my attention since the launch of their fall '08 line during NY Fashion Week. Their web-like and sea creature designs set them apart from any other high fashion label.

The Target line will debut December 20th, just in time for the holidays, with price points ranging from $10 to $80. The bargain basement prices are a huge contrast to their otherwise $3,000+ priced pieces.

I can't wait to see the fabulous designer pieces for less. Rodarte's whimsical design aesthetic and impeccable attention to detail always keeps onlookers on their toes, wondering what will be next.

I will definitely keep you posted on the line. There should be some promo pics coming soon!

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“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” -Coco Chanel //Versatility equates fashion and style with knowledge about how to embrace a trend and make it your own. Purple Glamour offers advice on how to develop one's personal style through what to wear from a shopping day to a night out on the town, current trends, frequent fashion news updates and the best of street style.