Allure with La'Daska Mechelle Swimwear Collection

8/13/2009 09:20:00 AM Posted by Christina

There is a fabulous event on Friday night in Tampa! Former International Academy of Design and Technology student, La'Daska Powell will be launching her Spring/Summer 2010 collection, Allure, on Friday, August 14th at 8pm...

This fabulous swimwear designer's collection epitomizes feminity and authenticity. The label's mission is to offer a broad range of high quality garments with innovative style and excellence in customer satisfaction.

The event will be hosted by Ivanka Ska at the Westin Tampa Airport, 7627 Courtney Campbell Causeway, Tampa.

Visit for more information, and keep track of her ventures on her blog at

Here is a sneak peek of one of her fabulous designs...

Model: Charde

MUA: Dana Alford

Photographer: Shamayim

See you there!

UPDATE: Check out my review of Allure by La'Daska Mechelle here on the Tampa Fashion Week blog!

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“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” -Coco Chanel //Versatility equates fashion and style with knowledge about how to embrace a trend and make it your own. Purple Glamour offers advice on how to develop one's personal style through what to wear from a shopping day to a night out on the town, current trends, frequent fashion news updates and the best of street style.